Big data differs from traditional information in mind-bending ways. For one thing, the authors write, "society will need to shed some of its obsession for causality in exchange for simple correlations: not knowing why but only what. This overturns centuries of established practices and challenges our most basic understanding of how to make decisions and comprehend reality."
Quote from the WSJ on 3/27 - "
Why 'Big Data' Is a Big Deal
Analysis showed that prematurely born infants with unusually stable vital signs correlates with serious fevers 24 hours later—enabling physicians to take preventive measures."
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